By Georgina Littlejohn

Jessie J is a lesbian who was forced to hide her sexuality to make her more 'trendy', a new book has claimed.

The shocking new publication says that The Voice coach was told by record bosses that she would be more appealing to fans if she said that she was bisexual rather than gay.

The unauthorised biography, written by Chloe Govan, adds that the pop star, who first realised she was gay at the age of 17, eventually went along with the plan but was 'incensed' by the decision.

'100% gay': A new book has revealed that The Voice coach Jessie J was forced to hide her sexuality from fans

In the book, entitled Jessie J: Who's Laughing Now, Govan writes that Jessie went along with the charade because she was scared of losing her record contract with Universal.

Govan said: 'Jessie might have been with boys in the past - but she is 100 per cent gay. Jessie was openly lesbian and didn’t hide it.

'She was advised not to come out, though. Certain people thought being bi was trendy, exotic and a fashion statement. It would increase her allure.'

Incensed: Jessie, seen here in the US last week to record her new album, went along with the lie but wasn't happy about it

Govan added that record bosses though her sexuality would 'alienate people' and asked her to tone it down a bit to save her image.

She added: 'There are so many homophobes out and there were fears of a career-damaging backlash.'

In March last year, Jessie, who has admitted to fancying Rihanna, revealed that she was openly bisexual and said: 'I've never denied it. Whoopie doo guys, yes, I've dated girls and I've dated boys – get over it.

'If I meet someone and I like them, I don’t care if they’re a boy or a girl.'

The book also talks about Jessie's medical condition Wolff-Parkinson-White syndrome which can speed up the heart rate to four times what it normally should be.

She also suffered a stroke when she was 18 but never let it affect her life and took ballet lessons while wearing a heart monitor.

But she was also the victim of bullies when she was prescribed beta blockers that gave her skin a greenish tinge.

Mentor: Jessie and her 10 acts who will face the battle rounds part of The Voice this weekend against the other teams

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