The eyes have it! Cheryl Cole flaunts her fabulous lashes in new L'Oréal make-up campaign

By Kirsty Mccormack

She's been the face of L'Oréal since 2009 so it was only a matter of time until Cheryl Cole modelled their make-up.

In the French brand's new False Lash Telescopic campaign, the 28-year-old is seen fluttering her eyelashes during a photo shoot shot by Rankin.

Viewers are used to seeing Cole flaunt her hair in L'Oréal's advertisements but this time it's up close and personal.

Peekaboo! Cheryl Cole models L'Oreal's new mascara and eyeliner in a photo shoot shot by British photographer Rankin

In the minimalistic images, the Girls Aloud singer is seen applying the mascara herself as if she is getting ready for night out.

'I can't ever remember using a different mascara to L'Oréal Paris Telescopic, I've used it for years,' Cole said of the product.

'The new False Lash Telescopic Mascara is my new favourite, as it gives my eyes a false lash look effect.'

In another shot, the blonde is seen peeking at the camera from behind a blue top hat wearing the brand's eyeliner and a hint of pink lipstick.

Getting ready all by herself: In the video for the campaign the singer is seen applying the brand's masacara to her own eyelashes

However, this look is rather subtle compared to another where Cole is seen with heavily made-up eyes and a dash of make-up underneath her eyes.

But it's not only Cheryl's make-up that's looking good as so is her year ahead.
The Fight For This Love singer is set to release her third solo album this year - which she has been working on with Taio Cruz and hip-hop producer Alex Da Kid.

Her Girls Aloud band mate, Kimberley Walsh, was one of the first people she played it back to and it seems it was a thumbs up from her.

'With Cheryl having a little sneaky listen to her new album..... SOOOOOOO excited I had to tweet!!!!!!!! *dancing,' Walsh posted on Tuesday.

Cole also took to Twitter herself to have a dig at former boss Simon Cowell after it was revealed that she was crowned best reality TV judge of 2011 in the Virgin Media TV awards.

'Oh my!" And all in a couple days work, LOVE this @SimonCowell' she tweeted.

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