By Eleanor Gower

Purr-fect: Katy Perry goes for a demure look in a knee length pink dress with black pussy bow but still manages to show off her curves at The Grove mall in Los Angeles

She may be well known for her array of revealing stage outfits, but Katy Perry was looking unusually demure today.

The 27-year-old singer plumped for a more conservative knee length pink dress with a black pussy bow neck line as she arrived at The Grove Mall in Los Angeles to launch her new perfume Meow!

However, the star's famous curves were still very much on show in the pretty pale satin number.

Teamed with a pair of ornate black open toe shoes, the singer looked happy and relaxed in the more covered up style.

However, her only concession to her normal revealing look was a split in her skirt to the thigh.

Katy also wore her newly blonde hair in a bobbed style with a hair grip holding it back on one side as she appeared on Entertainment TV show Extra.

Taking a break: The star told the audience today that she wants to 'live a little' before recording a new album

Promotional: Katy appeared alongside Mario Lopez on entertainment show Extra to discuss her perfume

Revealing: The singer's covered up outfit showed a split in the skirt to mid thigh

She answered questions from the audience and host host Mario Lopez, and also discussed her ever changing hair colour and plans for a new album.

'I know you guys want a new record, but I have to live a little so all the songs will be something worth listening to,' she said. 'I think that maybe I'm going to just think about enjoying Christmas and New Year's.'

Ride of her life: The singer took a ride on the mall's old fashioned trolley

Need a hand? Katy is helped down from the trolley after a ride along the outdoor mall

The star has recently sported hair in red and pink colours before becoming blonde.

'I'm having fun with my hair colour because I was black-haired for 10 years,' she said. 'That was a long time, so I just decided to change things up, try new things and see what worked.'

She added, jokingly. 'Who knows? I'll probably have to shave my head one day because of it.'

Katy's appearance at the outdoor mall in West Hollywood, also involved a ride on the old fashioned trolley, which goes travels at a slow pace on the mall's main street.

She also signed bottles of her perfume for eager fans outside Nordstrom department store, meeting one youngster who sported blue hair in a tribute to one of Perry's famous on-stage looks.

Holiday cheer: Katy revealed to her fans she was looking forward to the festive season

The bows have it: The singer looked happy as she launched her second fragrance

Katy also put her pen to copies of the poster in front of a festive pink and silver Christmas tree.

The fragrance is the star's second, having released a perfume named Purr last November.

O Christmas tree: Katy spoke to her fans in front of a festive silver and pink Christmas tree

Pink Christmas: Katy signed promotional posters of her perfume for fans in front of a pink and silver Christmas tree

Fan tribute: Katy met a young fan with blue hair in tribute to one of the singer's on-stage looks

'The first fragrance was more floral, by a long while, and this one is a lot more edible,' she told People about the new scent which incorporates smells of pear, vanilla and honeysuckle.

She said, 'I think that you can hear a song, and it'll take you back to that moment, or that person, or that time in your life. Same thing with your sense of smell - it's really powerful.

'So I thought I could make memories with people with Purr or Meow.'

Meet and greet: The star answered questions from her fans during her appearance on Extra

Scent of a singer: The singer showed off glittering fingernails as she brandished her new perfume

She also explained where the idea for the perfume’s pink cat-shaped bottle came from.

'I grew up going to flea markets, and all the vintage stores and the Rose Bowl in Los Angeles,' she said.

'I'd always look for milk glass - that beautiful, vintage milk glass that held candles, or salt and pepper. I definitely wanted to use it for Meow.'

Back to black: Katy's husband Russell Brand went clothes shopping in Los Angeles today while his wife promoted her perfume

Meanwhile, Katy's husband Russell Brand was looking a little less well put together than his pop star wife as he went shopping in Los Angeles today.

The 36-year-old British actor and comedian stuck to his trademark black outfit, sporting jeans, jacket and grey scarf as he shopped at All Saints clothing store.

At one point the star, who appears alongside Tom Cruise in forthcoming musical drama film Rock of Ages, appeared to get one of his friends to carry his bulky shopping bags.

Carry on sir: Russell and a friend strolled through Beverly Hills with his friend carrying two bulky shopping bags

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