What are friends for? Holly Willoughby on hand to support Fearne Cotton at her Very collection show ~ dailyceleb

By Holly Thomas

What are friends for: Holly Willoughby was on hand to make Fearn laugh as she showed off her new collection for Very

They have been firm friends for many years and despite their different jobs are always on hand to champion the other.

So it was no surprise to see Holly Willoughby on hand to support Fearne Cotton as she launched her latest fashion line for Very earlier today.

The best friends posed together with Fearne wearing the second ensemble of the show, a lilac shift maxi dress with sheer panelling.

Dynamic duo: Fearne's best friend, This Morning presenter Holly Willoughby, attended the show

This Morning presenter Holly opted for a bright scarlet ensemble which she teamed with a black jacket and opaque tights

And Holly wans't the only familiar face to attend the fashion show with TV presenter Myleene Klass fashion designer Whitney Port also on hand to survey the latest designs at the London Fashion Week Show.

Support: Whitney looked very happy to be there for her friend

Following the current celebrity trend recently championed by fellow Brit Cheryl Cole, Fearne's hair was teased to exaggerate its volume, producing a somewhat artificial effect.

The loose waves were reminiscent of a style often favoured by Gwen Stefani, whose ability to marry cutting edge and retro fashion has made her a style icon.

Loose and lovely: Whitney Port arrived for the show sporting long loose curls and a relaxed but stylish ensemble

Very lovely: Fellow presenter and model Myleene Klass also attended the show

Upping the ante: Fearne Cotton injected some extreme volume into her 'do for her Very collection show

Mixed effect: Though her wavy blonde bob didn't quite match the rest of the look, Fearne pulled off her bold and bright outfit choice

In her first outfit of the day Fearne had donned a bright red lace dress showing off her slender pins and flat stomach.

Her makeup was simple but effective, with mascara and minimal eyeliner creating a little definition around her eyes, and hot pink lipstick as the main focus.

Fearne completed her youthful look with very high leopard print heels.

The star took to Twitter to update fans on her day, tweeting excitedly: 'Morning!

Got Miles Kane in the live lounge today on my show. Then off for my very.co.uk fashion show!'

'On the way to the venue for my fashion show. Eye bags need removing, hair needs brushing, and stomach needs spanx. Goodbye italian gut!' she added this afternoon.

As the show drew closer, nerves started to creep in, as she wrote: 'An hour to go until people start arriving for my fashion show! Ah! Nervous now!'

Losing control: Fearne's hair grew wilder as the event continued

Model style: Though her hair choice was perhaps a misfire, Fearne looked in great shape, showing off her slender pins in a red lace dress

Fellow presenter and model Myleene Klass showed up looking cute in a blue summer dress, like Fearne accentuating her lips with a bright red.

She later tweeted her admiration for Fearne's designs, saying: '@Fearnecotton stirling job tonight Mrs. You should be very proud x'.

Running theme: Big hair and bright lips were a prominent feature of the show itself

Also there was Hills star and fashion designer Whitney Port, who chose wide trousers and a colourful jumper to create a laid-back ensemble.

Whitney was also impressed, and tweeted Fearne afterwards: '@fearnecotton Absolutely LOVED your show! The 60's aesthetic, frizzy hair and bright orange lips were so fun!'.